Oracle sees a world where marketers use data to create irresistible connected experiences.

Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.

If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.

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Oracle Responsys: Personalize At Scale

Welcome to the Experience Economy, where a customer’s experiences determine their satisfaction with your brand. To succeed in this environment, every interaction must be personalized, contextual, and responsive in real-time to the changing needs and desires of each individual. Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement. With it, consumer signals and data from a wide variety of sources becomes useful and actionable. Interactions can be personalized and delivered at the right time, in the right channel, and with the right content for each person.

To keep up with consumer expectations, marketers need tools that easily work with their existing technology stacks. Oracle Responsys is an open platform, able to gather the right information from throughout your organization and across your existing technologies, enabling you to deliver truly exceptional customer engagements at the speed and scale you need. Oracle Responsys puts the control in your hands so you can make consumer engagements and experiences a point of positive differentiation for your brand.

Oracle Eloqua: Intelligent Campaign Orchestration

Orchestrate brilliant campaigns to drive engagement across each stage of the customer experience from the simplest to the most sophisticated buying cycles, for B2B or considered purchase audiences. Oracle Eloqua has best-in-class marketing automation to create optimized, personalized campaigns across online and offline channels.

Oracle Data Management Platform (formerly BlueKai)

Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.