What is Customer Experience?

What is Customer Experience? The marketing world is buzzing lately about Customer Experience as a differentiator, and it is a huge driver for growth and ongoing sustenance in the consumer industry. You may be asking yourself, what is it, and

The Key Differences Between CDP and DMP

What are the main differences between a CDP and a DMP? DMP and CDP have different purposes, but many marketers don’t know what they are. When it comes to marketing in today’s digital world, playing catchup is near impossible as

The Customer Experience ROI

How to calculate your CX ROI? How often do you focus on the Return on Investment (ROI) when it comes to customer experience? Looking only at the calculations or metric themselves have a lot of insights, but what about the

The 6 Ways a Company can Become Customer-Driven

6 Ways to Become Customer-Driven Technology has evolved, and with it has come to some rather radical expectations from customers. Because of this progress and changing customer attitudes, there is no time to live in the past when it comes

Pharmaceutical’s Road to a Digital Revolution

The Pharmaceutical Road to a Digital Revolution Pharmaceutical companies have a lot of opportunities when it comes to healthcare. This is especially pivotal in the digital world. Digital technology keeps moving forward at a faster pace and the pharmaceutical industry

Moving Away from DMPs

Are you already moving away from your DMP? At one point, data management platforms or DMPs were seen as the holy grail for all your marketing wants and needs. They collected data, harmonized it into segmentation, and syndication. Since then,

Five Reasons Why Data is Vital to Digital Marketers

5 Reasons Why Data should be important for you For digital marketers, data is a gold mine of potential. Even back in the 70s with its planning teams and high-profile advertising agencies, it has been a marketer’s job to know

Choosing the Right Customer Data Platform for Your Personalization Strategy

If you want to develop a deeper understanding of your customers and give them a more personalized experience, then picking the right customer data platform (CDP) is needed. What is a customer data platform? It is software that has emerged

Choosing the Right Customer Data Platform for Your Personalization Strategy

If you want to develop a deeper understanding of your customers and give them a more personalized experience, then picking the right customer data platform (CDP) is needed. What is a customer data platform? It is software that has emerged

How to Become Customer-Centric?

  Creating a customer-centric strategy for your business is an essential step in offering excellent customer service. It’s also necessary for the survival of your business. This makes it necessary to build and nurture relationships with all your existing and